Rebranding is one of the most important marketing strategies to refresh and modify a brand. It can apply to both small and large companies. Learn more about rebranding.
What is rebranding? Definition of the term
Rebranding is a process that aims to refresh a company’s image. It can include changes to the logo, color scheme, and the way the company communicates. Rebranding is often used when a company wants to nourish itself, change its strategy or simply needs a fresh start. Rebranding can also be used when a company undergoes an ownership change, or in situations where there is a crisis or scandal. Changing a company’s image can help forget the negative associations and focus on the positive aspects.
For what purpose is rebranding used?
Rebranding is the process of changing a company’s image, which can include changes to the logo, color scheme, slogan and even the name. The purpose of rebranding is to refresh the company’s image in the eyes of customers and to attract new customers. These changes can be prompted by new company directions, entry into a new market or simply a desire to make the brand more attractive.
Rebranding can be an effective marketing strategy if it is well thought out and executed. Changes in a company’s image must be relevant to its business goals and audience. Too radical a change, however, can cause customers to have difficulty identifying the brand and to view such an action negatively. Therefore, it is important to carefully consider all possible scenarios before deciding to rebrand.
How to perform rebranding correctly?
Nowadays, with so much competition, companies need to constantly evolve and adapt to the needs of customers. Often this requires a complete change in marketing strategy and corporate image. In such situations we talk about rebranding. How to perform rebranding correctly? We suggest.
First, you need to think carefully about what you expect from rebranding. What do we want to change? What are our goals? Do we want to change only the logo or the whole image of the company?
Second, do your research. Find out what customers say about us. What is most important to them? What are their expectations? With such information, we will be able to better tailor our strategy to meet customers’ needs.
Third, prepare for change. Think about what actions will be needed to bring about change. What steps do we need to take to achieve our goals?
Fourth, conduct a rebranding. Change the logo, website, promotional materials. Remember to make all activities consistent and lead to one goal.
Rebranding is not an easy task, but if we prepare for it carefully, we can achieve the desired effect.
Rebranding – the most popular examples
Rebranding is the process of changing the image of a company or product, which can include changes in logo, name, color scheme, packaging and other elements. The most popular examples of rebranding are Coca-Cola, Pepsi, Nike and KFC.
Coca-Cola is the most recognizable brand in the world and has undergone several rebrands. The most famous change is the change in bottle color from red to gold in the 1970s. Other changes included changes to the logo to emphasize the natural composition of the product.
Pepsi is another brand that has undergone several rebrands. The most well-known change was the logo color change from white to blue in the 1990s. The change was intended to emphasize the refreshing and fresh nature of the product.
Nike is one of the most recognizable brands in the world and has undergone several rebrands. The most famous change is the logo change in the 1990s. The change was designed to emphasize the modern and dynamic nature of the brand.
KFC is one of the most recognizable brands in the world, which has undergone several rebrands. The most famous change is the logo change in the 2000s. The change was intended to emphasize the modern and fresh character of the brand.
